Business leaders today have a strategic interest in getting involved in the sociopolitical debate, notes the McKinsey Quarterly in its current issue. "When Social Issues Become Strategy" says the case for incorporating an awareness of social and political trends into corporate strategy has become overwhelming and underlines the role of the CEO in pushing for such awareness.
"For stakeholders, companies are, in many ways, already agents of social change and must become much more deliberate in understanding the way they affect society. Businesses that .... proactively understand and engage with social issues will benefit most. They will be better able to shape the social contract and to identify ways of creating value from the opportunities and risks arising from sociopolitical issues."
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