From its beginnings in Zambia in 1977 to its current base of operations in South Africa, the narrative of India's Tata Africa Holdings "incorporates the textbook ingredients of how overseas businesses should be seeded," India's Frontline magazine says.
Aside from a successful business strategy (revenues estimated at $200 million in 2005-2006), the main ingredients of the Tata Group's success in Africa, the article says, are the company's attention to integrating into the local community and initiating programs that reinforce its image as a responsible corporate citizen. The article goes on to describe some of the company's initiatives in Africa:
"[It] has sponsored young South Africans to train in jewelry design at Tata Titan Industries, the watch and jewelry making company from the Tata stable. Then, there will be an extension of the adult literacy program that Tata Consultancy Services first pioneered in India to Africa and its local languages in collaboration with World Development Bank Trust which is involved in empowering women in South Africa. It has also come out with a scheme for recognising outstanding college students with the award of Tata scholarships. "