"Trust but verify" is as much a truism in the sustainable development world today as it was two decades ago in the political realm. Klaus Leisinger, president of Switzerland's Novartis Foundation for Sustainable Development talks about the challenges inherent in verifying a company's contributions to society in a recent McKinsey Quarterly interview. The Swiss pharmaceutical company has worked extensively among Africa's rural poor to introduce private health insurance.
Examples of the commitment of business to society are growing, although they have outpaced the ability to measure. The Novartis Foundation's fight against global poverty and disease --leprosy in particular-- is one example that stands out.
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